Pupjoy is a customizable subscription pet box offering only artisan products made by small, craftsman manufacturers. The company's profits are shared with their multiple Care Pack programs. They needed a site to reflect the emotional nature of the brand and provide an easy and enjoyable online shopping experience for their virtual customers.
Creating playful custom icons for the brand and employing photography that focuses on the relationship between pet and owner, the site appeals to dog owners and dog lovers. Important shopping content grabs the user's eye with vibrant colors and balances an emotional aesthetic with an optimized shopping experience. The site design lives on the Big Commerce platform to give Pupjoy the control they need to manage their online store.