Maple and Ash is a posh steakhouse in the heart of Chicago's Gold Coast. Their inspiration board was adorned with jewels, knives and rich, detailed interiors. It felt sexy, upscale, and a little dangerous. Their branding needed to match.
Using sharp geometric lettering connected by an organic ampersand, the brand sits atop natural textures that feel luxurious. The full word mark is accompanied by an abbreviated version showcasing the brand's M & A. Alternate concepts shown below.